Client & IP: ZAFARI
Destination: ZAFARI Adventure Family Entertainment Centres
Scope: Style Guide Development, Custom Merchandise Collections and Turnkey Delivery
Translating the animated universe of ZAFARI into dedicated Family Entertainment Centres required an early-stage discipline connecting narrative storytelling directly with commercial performance. Working in direct partnership with the IP licensor and our strategic creative partner POD, we engineered a comprehensive commercial style guide tailored specifically for physical location-based entertainment, establishing character artwork, colour palettes and packaging standards.
